BolsterWP makes ChatGPT, Google's AI, and the rest name your company when homeowners ask who to call — and answers every lead in under 5 minutes, even when you're elbow-deep in a condenser unit.
We run the exact questions your customers ask — "best HVAC company near your town," "is your company legit" — across every major AI engine and show you the answers. Free, delivered in 48 hours.
For a hundred years, trades ran on the fence-line referral: "who did your roof?" That referral still happens — but before the homeowner calls, they check the name with AI. And when there's no referral at all, they skip straight to "best plumber near me" in ChatGPT and get three companies, stated with total confidence.
No page two. No scrolling past ads. If you're not one of the three, the job went to someone who is — and you never even knew it existed.
Here's the part that stings: the engines built their opinion of your company from your Google reviews, a directory listing from 2019, and whatever your competitors published. Nobody asked you.
Be one of the three names. The engines cite sources — reviews, profiles, local mentions, your own site's answers to real homeowner questions. We build your presence exactly where the engines in your service area pull from, and we re-check the answers every month with screenshots.
Win the review war without begging. Review count, recency, and replies are the single loudest signal in local trades. Our system asks every happy customer automatically, at the right moment, and we reply to every review — so velocity stays up while you stay on the job.
Answer in 5 minutes, 24/7. A homeowner with a dead AC calls down the list until someone answers. Our automation responds to every inquiry in under 5 minutes — quotes the next step, books the appointment — while your competitors' voicemails fill up. Speed-to-lead isn't a metric in this business; it's the whole sale.
Track it in dollars. Jobs booked and revenue by source — not impressions. If a month is flat, the report says so and says what we're changing.
The honest trade-off: your own company-name queries move in weeks; owning "best your trade in your area" is a 3–6 month build. Anyone promising faster is selling you rebranded SEO.
The three-names problem, solved methodically: source building, review velocity, answer-shaped service pages ("how much does a heat pump cost in Delaware" — the questions homeowners actually ask).
Fast on a phone in a driveway, one action per page, financing and service-area pages the engines can read.
Seasonal, local, in your voice. You approve from your truck in minutes.
Instant response to every inquiry, quotes for standard jobs, review requests on job completion, past-customer reactivation ("time for your fall tune-up").
Booked jobs by source, response-time medians, review velocity — one dashboard, one 3-sentence monthly email.
Right fit: established trades companies — owner-operated or a few crews — doing real revenue, with the capacity to take more work and the sense to know reviews and response time win it.
Wrong fit: brand-new operations with no review base yet, anyone chasing storm-damage leads at any cost, or companies whose real problem is service quality — no marketing system fixes that, and we'll say so on the first call.
Engagements start at $2,500/month, flat, month-to-month. That's real money — it's also less than one missed replacement job.
Opposite model. Lead sellers charge you per shared lead and own the customer relationship. We make your company the one AI recommends and the leads come to you, in accounts you own. Cancel us and you keep everything — the reviews, the rankings, the site, the customer list.
That's the strongest position to build from — referrals now get verified by AI before the call, and a reactivation system alone usually pays the fee. This protects the book you have while it builds the one you don't.
No. The engines care about reviews, sources, and answers — not dance trends. If a channel doesn't book jobs in your market, we don't touch it.
That's what the system is for: reactivation campaigns, maintenance-plan pushes, and being the name AI gives when the season turns. The machine works the off-season so the on-season is booked.
The free AI Visibility Report shows what every major engine says about your company, who's getting recommended instead, and the three fastest fixes.
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